Terms of service

Terms of Service

Title

Last updated: August 2025

Our Disclosures:

Our complete terms and conditions are contained below, but some important points for you to know before you become a customer are set out below:

Our liability under these terms is limited as set out in clause 9.
Products marked as ‘Final sale’ or ‘Non-Returnable’ at the time of purchase will not be refundable, unless faulty, as set out in clause 7(a)(3).

1. introduction

This website (Site) is operated by AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C (License No. 1032220) (we, our or us). These terms and conditions (Terms) are between us and you, the person placing an order for products through the Site.

2. use of the site

You accept these Terms by placing an order via the Site.
You must not use the Site and/or place an order for products through the Site unless you are at least 18 years old.
Anything that would constitute a breach of an individual’s privacy (including uploading private or personal information without an individual's consent) or any other legal rights;
Using the Site to defame, harass, threaten, menace or offend any person;
Using the Site for unlawful purposes;
Interfering with any user of the Site;
Tampering with or modifying the Site (including by transmitting viruses and using trojan horses);
Using the Site to send unsolicited electronic messages;
Using data mining, robots, screen scraping or similar data gathering and extraction tools on the Site; or
Facilitating or assisting a third party to do any of the above acts.

3. accounts

You may purchase products through an account with us and we may allow you to register for an account using our platform to sign up.
You must ensure that any personal information you give to us when creating an account is accurate and up-to-date. All personal information that you give to us will be treated in accordance with our Privacy Policy.
It is your responsibility to keep your account details confidential. You are responsible for all activity on your account, including purchases made using your account details.

4. orders

You may order products from us as set out on the Site. If you place an order for products on our Site, you are making an order to purchase the product(s) for the price listed on the Site (including the delivery fees or other applicable charges and taxes). You can find more information about the delivery fees in our FAQs here.
We may, at our absolute discretion, accept or reject an order. If we need to reject your order, we will notify you within a reasonable time after your order is placed. Once we accept an order, a binding agreement is formed for the supply of products to you in accordance with these Terms.
We will accept cancellations and refund of an order within 24 hour of when you placed the order. You can edit your order through this link here and by entering your email address and order number.
It is your responsibility to check the order details, including selected products, delivery details and pricing, before you submit your order through the Site.
All purchases made through the Site are subject to availability. We do our best to keep products in stock and to keep the Site up to date with the availability of products.
If a product is available for pre-order only (it is not currently in stock), this will be clearly indicated on our Site. We may display the date that the product is expected to be available for dispatch to you. These dates are an approximation only, and we will not be liable for any delay in the product being available for dispatch or the inaccuracy of the date.
We may cancel, at any time before delivery and for whatever reason, an order that we have previously accepted, including where there is a considerable delay in dispatching your order, if for any reason we cannot supply the products you order (for example for an event beyond our reasonable control) or if products ordered were subject to an error on our Site (for example in relation to a description, price or image). We will contact you using the details you provided when you placed your order.

5. price and payments

You must pay us the purchase price of each product you order, plus any applicable delivery costs as set out on the Site (the Price) in accordance with this clause. All amounts are stated in US dollars and US tax (where applicable) will be set out separately. You must pay any customs duties or taxes charged on the Price.
You must pay the Price upfront using one of the methods set out on the Site.
You must not pay, or attempt to pay, the Price by fraudulent or unlawful means. If you make a payment by debit card or credit card, you warrant that you are authorised to use the debit card or credit card to make the payment.
The payment methods we offer are set out on the Site. We may offer payment through a third-party provider. You acknowledge and agree that we have no control over the actions of the third-party provider, and your use of the third-party payment method may be subject to additional terms and conditions.
We may from time to time issue promotional discount codes for certain products on the Site.
To claim the discount, you must enter the promotional discount code at the time of submitting your order through the Site.
The conditions of use relating to promotional discount codes will be set out on the Site. We may also from time to time run competitions on the Site or on social media. These competitions are subject to terms and conditions which will be made available on the Site at the time of the competition.

6. delivery, title and risk

If possible we will deliver the products to the delivery address you provide when making your order. We currently deliver to areas as set out on the Site. Please refer to the delivery information on the Site to ensure you are in our delivery area. If you are not in our delivery area please contact us to discuss delivery options.
Any delivery periods displayed on the Site are estimates only, based on the information provided by the delivery company.
We deliver the products using a range of delivery methods. You may need to sign for some deliveries and you may have the choice for our delivery partner to leave the products in a safe place or to leave the products at your nearest post office for pick up.
Title to the products will remain1 with us until you have paid the Price in full for the products. Until title passes, you must not do anything which seeks to create an encumbrance, lien, charge or other interest in or over the products.
Risk in the products will pass to you as soon as they are delivered to the delivery address you provided in your order.

7. returns

We offer refunds of eligible products for change of mind where we determine (at our absolute discretion):
- The products are in their original packaging and in ‘as new’ condition (this includes attached swing tag, shoe boxes, ribbons and speciality packaging);
- The products are not marked as ‘Final sale’ or ‘Non-Returnable’ items at the time of purchase, unless faulty;
- You provide a photo of your item/s prior to shipping so we can assess the condition; and
- Please contact us here to initiate a return.
- If you claim a refund on a bundle purchase, the bundle pricing will no longer be valid. The product you keep will default to the current sale price and a refund will be provided for the remain1ing amount. Refer to our returns policy here for further information.
We will not cover the costs of delivery or re-delivery for a change of mind return. You must cover these yourself.
You may have rights under the USA Consumer Law (see below) in addition to this clause.

8. u.s. consumer protection rights

Nothing in these Terms is intended to modify, limit, or exclude any conditions, warranties, guarantees, or other legal rights that you may have under applicable U.S. federal and state consumer protection laws (collectively, “Consumer Protection Rights”). Any warranties or conditions not expressly stated in these Terms and not required by law are excluded to the fullest extent permitted by law.
If you wish to return products to us under your Consumer Protection Rights, you are responsible for any associated costs (such as return shipping), unless otherwise required by law or if the return is due to our error (e.g., defective or incorrect products).
If your claim is determined to be valid under applicable U.S. consumer protection laws, we will refund your reasonable return shipping costs (where legally required) and, depending on the nature of the issue, either: Dispatch a replacement product (new or repaired), or Issue you a full refund for the purchase price of the affected product.

Please contact support@alaseelusa.com for instructions on how to exercise your rights.

9. limitations of liability

To the maximum extent permitted by law, and subject to your Consumer Protection Rights:

Neither party shall be liable for any indirect, incidental, or consequential damages (“Consequential Loss”) arising out of or related to the use or purchase of our products or services.
Each party’s liability will be reduced proportionately to the extent that the loss or damage was caused or contributed to by the acts or omissions of the other party, including any failure to mitigate damages.
Our total aggregate liability for any claims related to these Terms, including product use or non-delivery, will not exceed the amount you paid to us for the product(s) involved in the claim.

You acknowledge that any information or materials provided on the Site or with our products (“Materials”) are for general informational purposes only. They do not replace professional medical advice. Our products are not intended to diagnose, treat, cure, or prevent any disease or medical condition. You are solely responsible for determining whether our products are suitable for your circumstances, and you use them at your own risk. If you have an existing health condition or concerns, we strongly recommend consulting a qualified medical professional before using our products. Using our products or relying on the Materials does not establish a doctor-patient relationship.

10. intellectual property

You acknowledge and agree that any intellectual property (including copyright and trademarks) developed, adapted, modified or created by us or our personnel (including in connection with the Terms, any content on the Site, and the products) (Our Intellectual Property) will at all times vest, or remain vested, in us.
We authorise you to use Our Intellectual Property solely for your own personal, non-commercial use, and in the manner in which it was intended to be used.
You must not use Our Intellectual Property for commercial purposes, including, for example, to advertise your own business, for re-sale, or for any other revenue generation activity.
You must not, without our prior written consent:

Copy, in whole or in part, any of Our Intellectual Property.
Reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate any of Our Intellectual Property to any third party; or
Breach any intellectual property rights connected with the Site or the products, including (without limitation) altering or modifying any of Our Intellectual Property; causing any of Our Intellectual Property to be framed or embedded in another website; or creating derivative works from any of Our Intellectual Property.

Nothing in the above clause restricts your ability to publish, post or repost Our Intellectual Property on your social media page or blog, provided that:

You do not assert that you are the owner of Our Intellectual Property;
Unless explicitly agreed by us in writing, you do not assert that you are endorsed or approved by us;
You do not damage or take advantage of our reputation, including in a manner that is illegal, unfair, misleading or deceptive; and
You comply with all other terms of these Terms.

11. user content

You may be permitted to post, upload, publish, submit or transmit relevant information and content (User Content) on the Site.
If you make any User Content available on or through the Site, you grant to us a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free licence to use the User Content, with the right to use, view, copy, adapt, modify, distribute, license, transfer, communicate, publicly display, publicly perform, transmit, stream, broadcast, access, or otherwise exploit such User Content on, through or by means of the Site and our social media platforms.
You agree that you are solely responsible for all User Content that you make available on or through the Site. You represent and warrant that:

You are either the sole and exclusive owner of all User Content or you have all rights, licences, consents and releases that are necessary to grant to us the rights in such User Content (as contemplated by these Terms); and
Neither the User Content nor the posting, uploading, publication, submission or transmission of the User Content or our use of the User Content on, through or by means of our Site (including on social media) will infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.

Neither the User Content nor the posting, uploading, publication, submission or transmission of the User Content or our use of the User Content on, through or by means of our Site (including on social media) will infringe, misappropriate or violate a third party’s intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.

12. general

Disputes: A Party may not commence court proceedings relating to a dispute without first meeting with the other Party to seek (in good faith) to resolve the dispute, failing which the Parties agree to engage a mediator to attempt to resolve the dispute. The costs of the mediation will be shared equally between the Parties. Nothing in this clause will operate to prevent a Party from seeking urgent injunctive or equitable relief from a court of appropriate jurisdiction.
Notices: Any notice given under these Terms must be in writing addressed to us at the details set out below or to you at the details provided when you submitted your order or in your account. Any notice may be sent by standard post or email, and will be deemed to have been served on the expiry of 48 hours in the case of post, or at the time of transmission in the case of transmission by email.
Force Majeure: Neither Party will be liable for any delay or failure to perform their respective obligations under these Terms if such delay or failure is caused or contributed to by a Force Majeure Event, provided the Party seeking to rely on the benefit of this clause, as soon as reasonably practical, notified the other Party in writing about the Force Majeure Event and the extent to which it is unable to perform its obligations and uses reasonable endeavours to minimise the duration and adverse consequences of the Force Majeure Event.
Feedback and complaints: We are always looking to improve our services. If you have any feedback or a complaint, please notify us on our contact details below and we will take reasonable steps to address any concerns you have.
Assignment: You must not assign any rights or obligations under these Terms, whether in whole or in part, without our prior written consent.
Amendment: We may, at any time and at our discretion, vary these Terms by publishing varied terms on the Site. Prior to placing an order, we recommend you carefully read the terms that are in effect at that time to ensure you understand and agree to them. For any order that has been accepted by us, the terms and conditions that apply will be the ones that were in effect (and which you agreed to) when you placed your order.
Governing law: These Terms are governed by the laws of South Australia. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts operating in South Australia and any courts entitled to hear appeals from those courts and waives any right to object to proceedings being brought in those courts.
Third party sites: The Site may contain links to websites operated by third parties. Unless we tell you otherwise, we do not control, endorse or approve, and are not responsible for, the content on those websites. We recommend that you make your own investigations with respect to the suitability of those websites. If you purchase goods or services from a third party website linked from the Site, such third party provides the goods and services to you, not us.

13. definitions

Consequential Loss means, whether under statute, contract, equity, tort (including negligence), indemnity or otherwise; any loss or damage that cannot be considered to arise according to the usual course of things from the relevant breach, act or omission, whether or not such loss or damage may reasonably be supposed to have been in the contemplation of the Parties at the time they entered into these Terms as the probably results of the relevant breach, act or omission, and/or, any real or anticipated loss of profit, loss of benefit, loss of revenue, loss of business, loss of goodwill loss of opportunity, loss of savings, loss of reputation, loss of use and/or loss or corruption of data. The Parties agree that your obligation to pay us the Price under these Terms will not constitute “Consequential Loss”.
Force Majeure Event means any event or circumstance which is beyond a Party’s reasonable control.
Liability means any expense, cost, liability, loss, damage, claim, notice, entitlement, investigation, demand, proceeding or judgement (whether under statute, contract, equity, tort (including negligence), indemnity or otherwise), howsoever arising, whether direct or indirect and/or whether present, unascertained, future or contingent and whether involving a third party or a party to these Terms or otherwise.

14. mobile terms of service

Last updated: August 2025 The ALASEEL USA mobile message service (the "Service") is operated by AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C (License No. 1032220). Throughout the Site, the terms "we", "us" and "our" refer to AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C. Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes. By consenting to AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, abandoned cart, and other marketing offers (e.g., cart reminders). You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C. Your participation in this program is completely voluntary. We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider. You may opt-out of the Service at any time. Text the single keyword command STOP to 94642 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, text HELP to 94642 or contact us here. We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages. The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service. We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice .

For any questions and notices, please contact us at:

AL ASSEL ALMUMAYAZ COSMETICS TRADING L.L.C (License No. 1032220)

Please contact us here

These Program Terms are current at August 2025.