about us

Easy, elevated, for everyone

at alaseel, we believe beauty should feel effortless yet luxurious. our products are designed to simplify your daily routine while delivering visible, lasting results. we merge heritage-inspired formulas with modern science, creating high-performance skincare trusted by thousands worldwide.

at alaseel usa, we bring together tradition and innovation to create premium beauty and wellness products for customers across the united states. our carefully formulated cosmetics are crafted with quality, safety, and customer satisfaction at the heart of everything we do.

We continue to 
pioneer next-generation products

Research and innovation are at the heart of ALASEEL USA. Since our founding, we’ve stayed true to one mission - to craft skincare solutions that elevate skin health naturally and effectively.


Every product is backed by science, tested for safety, and designed to deliver real results. We’re committed to setting new standards in skincare while keeping nature and well-being at the core of everything we do.

 

Hamza Alriyahi / CEO

Our Promise to You

100% laboratory tested

Every formula is carefully evaluated with international safety standards before it reaches your hands.

not tested on animals

Our commitment to cruelty-free beauty means no product is ever tested on animals.

natural ingredients

We use high-quality, nature-powered actives, safe for all skin types.

100% paraben free

Our formulations are free from harmful additives, protecting even the most sensitive skin.

Tradition-Infused Formulas, Crafted for Every Skin Type.

For generations, Arabian beauty rituals have been rooted in the belief that nature holds the key to healthy, radiant skin. At ALASEEL, we blend time-honored ingredients with modern dermatological science to deliver skincare that is authentic, safe, and results-driven.

 

Every product is designed to nurture, repair, and enhance your skin’s natural glow, offering a perfect balance between heritage and innovation.

 

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150+

Years of Combined Herbal Expertise

460K+

Trusted Customers Worldwide

7M+

Monthly Skincare Rituals Inspired

Advanced skincare rooted in tradition and perfected by science.

Mission & Vission

We aim to redefine beauty by bridging cultural authenticity and advanced research. Every product is meticulously formulated to enhance skin health and provide proven, visible results for all skin types.

 

Our promise is simple-safe, effective, and high-performance skincare that you can trust daily.

 

Our Impact

We envision a world where luxury skincare is clean, ethical, and accessible. Through collaborations with dermatologists, laboratories, and wellness experts, we continue to expand the possibilities of modern beauty while honoring natural traditions.

oUR bEST SELLER 

Eyelash & Eyebrow Growth Serum

Looking to achieve naturally fuller lashes and brows? Our powerful serum is infused with plant-based actives and nutrient-rich oils, clinically tested to strengthen, nourish, and promote visible growth—all without harmful chemicals.

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UAE: +971 54-266-6999

USA: +1 (814) 458-5020

Mon - Fri: 9 AM-5 PM ET

Returns address
2501 Avenue J Suite 132, Arlington, TX 76006, United States

Thanks for contacting us. We'll get back to you as soon as possible.
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© 2025, ALASEEL USA

AL ASSEL ALMUMAYAZ COSMETICS LLC